Universal Picual Extra Virgin Olive Oil: Everyday EVOO

Since moving to the States, I had pretty much given up on using olive oil for anything beyond basic cooking, or maybe the occasional salad dressing. The affordable options were so limited: anything within a reasonable price range usually meant tasteless, almost transparent olive oil from a supermarket private label. Slowly, I had lost some of my daily habits: my morning "tostadas" with olive oil and a pinch of salt, my tomato salad with olive oil and salt... they had all but disappeared from my routine.

Then I discovered TITIN a couple of weeks ago. A new brand, 100% Spanish-owned and operated here in the U.S., offering Extra Virgin Olive Oil harvested from old olive trees in Andalucía (my family's region of origin btw) and sourced directly from local farmers and co-ops. It has a fresh look, a super convenient squeeze system, and most importantly, it's affordable. Actually, let me correct that: not just affordable, but an absolute steal considering what you get: single variety, single origin, fully traceable, and basically delicious.

I cannot thank you guys enough! (Disclaimer: once you try it, there's no going back to other brands).

Honestly, this is probably the best all-purpose olive oil I’ve ever tasted! So much more flavorful than even some of the current most popular international higher-end “everyday” oils that you’ll see on specialty foods shelves. I came to first appreciate good olive oil when I traveled to Spain, so Spanish oils have a special place in my heart. These are the flavors I miss from Spain! I can’t overstate how complex the flavor is — somehow while being balanced enough to serve a huge variety of cooking needs. Buttery and mildly peppery, it’s the depth of olive, earthy flavor that makes this stand out (so much!) from any other oil at this price point. We absolutely love it!!!